Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

The Best Countries to Work In Around the Globe

There are many countries that a person can work in if he or she wants to go somewhere other than his or her home country. The most popular countries in which to be an expatriate and work are the United States, France, and Switzerland. They all have much to offer for locals, for tourists, and for people who are only there for a while due to work commitments, and they are all great countries. Many people like to go to the United States because it's such a large and diverse country both in its people and in its geography.

There are deserts, mountains, forests, and large bodies of water, making it a beautiful place to enjoy. There is also a good minimum wage, many great companies, and a lot of places where the cost of living is relatively low. If you can find a company that will hire you to work in the United States and will help get you moved and settled, you should be able to have a great time as an expat in that country. The United States might not be for you, though, or you might not find a company that you really want to work for there. If that's the case, you should consider heading to France or Switzerland.

Many people think of the French people as being aloof, but most are actually warm and friendly with a good work ethic and a willingness to help others. You can learn a lot from them, and many fine companies have their homes there, or at least have branches there where you can work. That's a great choice for people from the UK who do not want to go really far from home. Another great choice for international jobs is Switzerland. It has a very strong economy and its treatment of workers overall is impressive.

It's also home to breathtaking scenery, so when you're not working you'll be able to take a look at the country that you're temporarily calling home and see what there is to see. All three of these countries have a lot to enjoy and there is so much to do in all of them that you'll never be bored. They also have great companies that you can work for, so you can make a decent living while exploring someplace new and learning about a new culture. It's like a great job and a holiday all at the same time, and you'll be richer for the experience.

Shortcuts to Get Out of Sandbox in Search Engine Optimization SEO

Are there any shortcuts in SEO? Does it really need to take more than 3 months to get out of Google sandbox for new domains? Still there are a lot people arguing if there is a Sandbox. The answer would depend on the definition of what 'sandbox' means. If a 'sandbox' means the un-favorable situation which a new website would rank for competitive keywords, then 'sandbox' really exists.

In my SEO experience, a new website would not rank very well in its first level keywords. How does Google decide what are the first level keywords in a website? Google has a very smart calculation for this. If the keyword phrases are in your title tap, and also in your headline or even in your bold text, you are almost guaranteed Google would find out what your first level keyword phrases are. If you have some valuable links, you would probably rank well in your second level keyword phrases, but not the keywords you most desire. About half month after your first PageRank update, your ranking of your first level keyword phrases would gradually increase. And about another half month, the true value of your ranking positions in all keyword phrases would show. This process would take about 4 months in total. That's right! 3 month to wait for the first PageRank update, another month for graduate rankings increase.

That comes to the question-is there any shortcut to the sandbox situation? Yes, many people have tried, and it works. Go to some auction sites and buy an old domain name, the older the better. You have to be very careful that this old domain you are buying is not a banned site. If the domain has a PageRank which would be safe to buy. If the content of this old domain was doing something near your new website topic would be even better. Then, you 301 redirect the old website to your new website. About 3 weeks later, you are ranking as if you are a trusted old website. If you wonder how to do the 301 redirect, you can search for '301 redirect code', people teach you all that.

3 weeks compare to 4 months in the Sandbox is an amazing deal. If you are still thinking 3 weeks is a little too long, then you may build your website directly in this old domain. The disadvantage is that the old domain name may not be your favor. And the existing backlinks of this old domain may somehow look strange to Google because of the un-relevant contents and anchor text of the link page. You may be thinking-is it that same if I '301 redirect' the old domain to your new website? The backlinks of the old domain is still not relevant. Would it harm my new website? No, because the action of '301 redirect' is made in the old domain. Your new website does not need to do anything with this action. Remember Google in its official page saying that never hurts you!

If you still worry, you might think in this way: imagine if there is a competitor who would like to pull you down from the ranking, then your competitor '301 redirect' a web page with illegal content to your website. Do you think you would really be pull down? If this '301 redirect' would anyhow harm you, a lot of sites would not exist in this moment. '301 redirect' should not harm you anyhow.

4 Motorcycle Accessories to Add Your BMW GS Motorbike

The BMW GS series of motorbikes is seen as one of the most popular range of motorbikes in its class – the dual sport / adventure bikes. They are even extremely popular outside of their class, possibly losing out only to Japanese racing bikes and Harleys. If you own a BMW GS bike and have not yet taken it on overnight (or longer) trips, it's high time you do so because this is what they were built for. This article suggests five common accessories you can add to your bike, which you'll certainly appreciate regardless of whether or not you are already a seasoned adventure motorcyclist.

Motorbike Luggage carriers / panniers

Motorcycle luggage carriers are probably the first type of BMW GS accessories you should be looking at. Not much point in taking overnight trips if you can not carry any substantial amount of luggage with you, right? There are several options available:

Tankbags are placed just in front of you, between your seat and the handlebars. These are usually quite small bags, very convenient for storing items you need to get to quickly like your wallet or camera. Topcases are another option which are mounted on the back of the bike. You may or may not need to install a rack or adapter plate to hold the case, especially if you're installing a non BMW topcase.

BMW GS panniers or "side bags" as they are commonly called hang off the sides of the bike, at the back. Soft panners offer less protection to its contents, hold smaller volumes but are less bulky. Hard panniers are manufactured from metal (usually aluminum) can be costly and are definitely heavier and bulkier but usually offer excellent protection from crashes, water and dirt. They can sometimes hold up to 40L each, which ads the same capacity as a very large backpack right on the rear of your bike – get 'em if you can afford' em. If you can not fit all your stuff in a pair of these panners, a rollbag and tank bag then you seriously need to reconsider the amount of stuff you are taking.

Motorcycle Lights

Motorcycle lights are a useful addition which adds an element of safety to your riding experience. You can see better, and you're also seen better. Xenon headlights are available and these make your bike stand out more when you appear in other driver's mirrors – the extra visibility could save your life one day. Several companies manufacture additional light sets that are mounted on the front of bike, to be used in foggy or other low visibility conditions. These are ultra bright lights which allow you to see the road in front of you and any possible obstacles better.

Perhaps they should not be used only in low-vis conditions: I've heard car driver sympathetic to us motorcyclists say that (while being as attentive as they can) "I just do not notice bikes on the road. notice ONE light at all ". Anyone who drives a car through cities should be able to confirm this – a single light just does not stand out. A set of extra lights on the side of your bike results in a "triangle" of lights shining out of your bike: one main light with two extra lights below and to the side of it. If you've ever seen a big GS bike kitted out with this kind of setup you'll know what I mean. Although a little extravagant, these extra lights DO make you more visible in the rear view mirrors of car drivers. Hopefully they will realize a motorbike is approaching before the swerve out of their lane and nail you.

Finally, aftermarket brake lights are available that shine brighter and can be configured to blink or flash quickly when you brake. I'm not sure if they are legal, and they may be annoying to car drivers but they allow motorists driving behind you to notice you quick – very useful in case traffic slows down abruptly and you're worried about getting rear ended by inattentive drivers .

Aftermarket exhausts

Motorcycle exhausts are toys for the boys. They rarely offer practical improvements, other than a great rumbling sound for that extra satisfaction when you're revving the engine at a red light. It has to be said that aftermarket exhausts are usually also lighter than the OE ones and may save a couple of pounds in weight – who does not want a lighter bike? These exhausts usually also give you a little bump in horsepower – not as much as with aftermarket car exhausts, but maybe noticeable nonetheless. One thing to look out for is that exhaust does not get in the way of any panniers or pannier racks you have hanging off the side of the bike. Exhausts are not cheap but will only widen your grin and give your bike more of an individual character.

Fairing & windscreens

Motorcycle fairing is the "shell" that's placed over the frame at the front of the bike and is designed to reduce air drag. It improves the aerodynamics of the bike and protects you from wind blast and debris flying your way. Assuming you have not mounted a fridge sized box on the back of your BMW GS, its aerodynamics are probably good enough for overnight trips. However, the protection from wind and debris offers a substantial improvement. Modifying the fairing on BMW GS bikes is usually done by the real pros and in rally conditions, but casual travelers can seriously benefit from an extended windscreen which can save strain on your body and neck when driving at moderate to high speeds during highway cruising.

For the real fanatics, Touratech is able to convert your GS motorbike in to a fully fledged Paris – Dakar clone. Their "desertio" range of bikes renders the original GS bikes almost unrecognizable. Conversions like this come at a price, but if the environment is appropriate you'll appreciate these full on make-overs.

It's clear that adding BMW GS accessories to your bike are a great way to make your bike safer, unique, better looking and more travel-worthy.

Happy trials and ride safe!